Anna Irwin

Anna Tiedeman Irwin oversees communications, marketing and outreach efforts for HHMI Tangled Bank Studios and its films. She brings more than 20 years of experience developing communications strategies, building coalitions, and running campaigns for nonprofits, corporations, issues, and executives. Irwin has led HHMI Tangled Bank Studios’ film marketing and publicity efforts including top film festival debuts, theatrical and broadcast premieres across broadcast and cable networks, and Academy Award, Emmy Award, and impact campaigns. As head of outreach, she oversees the team that develops and executes educational campaigns to broaden the reach and deepen the learning about the science, conservation, and public health topics covered in the films.

Irwin comes to HHMI Tangled Bank Studios from National Geographic, where she oversaw communications for the Kids Media and Travel groups. Irwin led the National Geographic Kids magazine to set a Guinness World Record for jumping jacks with First Lady Michelle Obama, and led communications for the launch of the National Geographic Unique Lodges of the World collection of sustainably-focused independent resorts. Prior to National Geographic, Irwin was a vice president in Ketchum’s public affairs group, where she developed a specialty in corporate social responsibility and sustainability working with Fortune 500 companies, nonprofits, and NGOs on public affairs and advocacy campaigns.

Irwin holds a Master of Arts in law and diplomacy from the Fletcher School at Tufts University, where she focused on public diplomacy, and a Bachelor of Arts in international relations from Bucknell University.